SEO reporting is broken at most agencies. Either you receive a PDF full of traffic charts that look good because the dates were cherry-picked, or you receive nothing at all until you ask. Neither tells you whether the SEO work you are paying for is actually working.
Good SEO reporting answers three questions: are rankings moving in the right direction? Is that producing more organic traffic? Is that traffic converting into leads or sales? If you cannot answer all three with the data you currently receive, you do not have enough visibility over what you are paying for.
Dashboard setup
We connect Google Search Console, Google Analytics 4, and your rank tracking data into a single Looker Studio dashboard that is live and always current. You can check your rankings, traffic, and goal completions in real time without waiting for a report. The dashboard is set up so that you can see the metrics that matter to your business, not a generic template that looks the same for every client.
Rank tracking
We track your keyword positions daily using SERP tracking tools, covering up to 100 target terms. Position tracking is segmented by keyword cluster so you can see which topical areas are performing and which need attention. We also track your top five competitors on the same terms, so you always know where you stand relative to the sites competing for the same traffic.
Monthly written report
The monthly report is not a data export. It is a written document that explains what happened last month, why it happened, and what we are doing about it. Rankings moved? Here is why. Traffic dropped? Here is the cause. We also include a summary of the specific actions taken during the month (pages optimised, links built, technical changes implemented) so you have a clear record of what was actually done.